JICer 版权手册 · Copyright Playbook

Lesson 01

Map what you own先画一张资产地图

"Copyright" is only one of the rights a personal brand runs on. Each asset is protected by a different tool, and mixing them up is the most common mistake: people try to "copyright" a channel name, or think a trademark protects their videos.

“版权”只是个人品牌依赖的权利之一。不同资产由不同工具保护，最常见的错误就是混用：想给账号名“申请版权”，或以为注册了商标就能保护视频。

Videos, posts, courses, images, music视频、文章、课程、图片、音乐

Copyright

著作权（版权）

Automatic on creation. Protects the expression, never the idea.

创作完成自动产生。保护表达，不保护点子。

Brand name, account name, logo, slogan品牌名、账号名、Logo、口号

Trademark

商标权

Must be registered (China is first-to-file). Names are not copyrightable.

需要注册，中国是“先申请先得”。名字本身不受版权保护。

Your face, voice, persona你的脸、声音、人设

Likeness rights

肖像权 / 声音权

China: Civil Code portrait rights. US/Canada: right of publicity. AI made this urgent.

中国：民法典肖像权；美加：形象公开权。AI 让它变得紧迫。

Apps, scripts, agentsApp、脚本、智能体

Copyright + licence

软件著作权 + 许可证

The licence you attach decides what others can do with your code.

你附上的许可证，决定别人能拿你的代码做什么。

Student list, methods, deals学员名单、方法论、合作

Contracts

合同 / 商业秘密

Ideas and data are mostly unprotected unless a contract or secrecy protects them.

点子和数据基本不受版权保护，只能靠合同和保密。

Lesson 02

Copyright in five sentences版权基础，五句话

It is automatic. The moment you finish a work, you own it. Registration is evidence, not the source of the right.自动产生。作品一完成就归你。登记是证据，不是权利来源。
It protects expression, not ideas. Your exact script is protected; the course concept, format and method are not.保护表达，不保护思想。你写的具体脚本受保护；课程创意、节目形式、方法论不受保护。
The maker owns it unless a contract says otherwise. If you pay a freelancer for a logo, they own it by default in all three countries.谁创作归谁，除非合同另有约定。你花钱请人设计 Logo，在中加美三地，默认版权都在设计师手里。
Some use is free. Fair use (US), fair dealing (Canada) and 合理使用 (China) allow commentary, criticism and teaching, but they are narrower than people think, especially in China.有些使用不需要授权。美国合理使用、加拿大公平交易、中国合理使用都允许评论、批评、教学，但范围比大家以为的窄，中国尤其严。
Pure AI output may belong to no one. See Lesson 06.纯 AI 产出可能不属于任何人。见第 06 课。

Three-country comparison中加美三地对照

	China 中国	Canada 加拿大	US 美国
Term保护期	Life + 50作者终生 + 50 年	Life + 70 (since 2022-12-30)终生 + 70 年（2022-12-30 起）	Life + 70终生 + 70 年
Commissioned work (logo, video, cover)委托作品（Logo、视频、封面）	Art. 19: no contract or silent contract → the contractor owns it.著作权法第 19 条：没合同或合同没写 → 归受托人（设计师）。	Author owns it. Needs a signed written assignment (s.13(4)).作者所有。需书面签字转让（第 13(4) 条）。	"Work made for hire" only in 9 categories and with a signed agreement. A logo is not in the list, so add an assignment.只有 9 类作品签了书面协议才算“雇佣作品”。Logo 不在其中，必须另加转让条款。
Moral rights精神权利	Attribution, revision, integrity: cannot be transferred.署名权、修改权、保护作品完整权不可转让。	Cannot be assigned, can be waived. Put a waiver in contracts.不可转让，可以放弃。合同里要写放弃条款。	Narrow (visual art only).范围很窄，只覆盖视觉艺术。
Free-use exception免授权使用	Enumerated list + three-step test (2020 amendment, in force 2021-06-01). Strict.列举式 + 三步检验法（2020 修正，2021-06-01 施行）。偏严。	Fair dealing: 8 fixed purposes, plus a non-commercial UGC exception.公平交易：8 种法定目的，另有非商业 UGC 例外。	Fair use: open four-factor test.合理使用：开放式四要素检验。
Statutory damages法定赔偿	RMB 500 – 5,000,000; punitive 1–5× for wilful infringement500 元 – 500 万元；故意且情节严重可 1–5 倍惩罚性赔偿	Commercial: CAD 500–20,000 per work. Non-commercial: CAD 100–5,000 total.商业侵权每件 500–20,000 加元；非商业合计 100–5,000 加元	USD 750–30,000 per work, up to 150,000 if wilful. Only if registered in time.每件 750–30,000 美元，故意最高 15 万。前提是及时登记。
Registration登记	CPCC works registration: RMB 100–300 (text), 300 (art/photo), ~25 working days. Software (软著): no official fee.版权保护中心作品登记：文字 100–300 元，美术/摄影 300 元，约 25 个工作日。软著：官方不收费。	CIPO: CAD 63 online, certificate in days.CIPO 网上 63 加元，几天出证。	$45 single / $65 standard. A ~43% fee rise is expected around mid-November 2026.单件 45 / 标准 65 美元。预计 2026 年 11 月中旬平均上调约 43%。

Why US registration matters / 为什么要在美国登记

For US works you cannot sue until the Copyright Office registers or refuses the work. For any work, statutory damages and lawyer fees are only available if you registered before the infringement or within 3 months of publication (17 U.S.C. §412). For small disputes, the Copyright Claims Board costs $100 to file and caps awards at $30,000.

美国作品必须先登记（或被拒）才能起诉。任何作品要拿法定赔偿和律师费，都必须在侵权前、或首次发表后 3 个月内登记（17 U.S.C. §412）。小额纠纷可以走版权小额索赔委员会（CCB），立案费 100 美元，上限 3 万美元。

Lesson 03

The forms of copyright on the market市面上的版权形式

Every licence sits somewhere between two poles: keep every right and charge for each use, or give everything away for reach. Most successful creators use several forms at once: free content under an open licence to grow, paid products under a commercial licence to earn.

所有授权形式都落在两极之间：一端是保留全部权利、按次收费；另一端是全部放开、换取传播。成熟的创作者通常同时用好几种：免费内容开放授权来涨粉，付费产品用商业授权来赚钱。

The default. Others need your permission for each use. You license by negotiation, and every deal is defined by five dials:

默认状态。别人每次使用都要你同意，你通过谈判授权。每笔授权由五个旋钮决定：

Exclusive vs non-exclusive: can you license the same work to others?独家 / 非独家：还能不能授权给别人？
Term: 90 days, 1 year, perpetual?期限：90 天、1 年、永久？
Territory and media: one country, one platform, or "worldwide, all media"?地域与媒介：一个国家、一个平台，还是“全球、全媒介”？
Licence or assignment (buyout): renting the right, or selling it for good?授权还是转让（买断）：是出租权利，还是永久卖掉？
AI clause: may the buyer train models on it or make a digital twin of you?AI 条款：买方能不能拿去训练模型、做你的数字分身？

B · Brand-deal usage rightsB · 品牌合作的使用权CLOSED · 按用途计价

The fee for making the content and the fee for the brand using it are separate. Industry norms (not law):

“拍内容的钱”和“品牌拿去用的钱”是两笔钱。行业惯例（非法律规定）：

Paid usage or whitelisting (the brand runs ads with your content or from your account): +20–50% of the base fee.付费投放 / 白名单（品牌用你的内容或账号投广告）：在基础报价上加 20–50%。
Category exclusivity: +10–15% for 30 days, up to about 2× for 12 months.品类独家：30 天加 10–15%，12 个月可到约 2 倍。
Never sign "perpetual, all media" without a large premium. Name the term, channels, organic or paid, and whether AI edits of you are allowed.“永久、全媒介”不加大价钱绝不签。写清期限、渠道、自然流量还是付费投放、能否用 AI 改你的形象。

C · Digital-product licence tiersC · 数字产品分级授权PAID · 付费授权

Templates, presets, Notion systems, fonts, e-books. Marketplaces such as Creative Market cap a standard licence at 5,000 end products and an extended one at 250,000 (including merch). Typical tiers:

模板、预设、Notion 系统、字体、电子书。像 Creative Market 这类平台，标准授权上限 5,000 件终端产品，扩展授权 25 万件（含周边）。常见分级：

Personal: own use only.个人授权：仅限自用。
Commercial: use in client or paid work, with a unit cap.商业授权：可用于客户项目或付费产品，有数量上限。
Extended / resale: merch, templates for resale. PLR/MRR ("private label" and "master resell" rights) let buyers rebrand and resell; quality and enforcement are weak.扩展 / 转售授权：周边、可再销售。PLR/MRR（贴牌权 / 转售权）允许买家换品牌再卖，质量和维权都很弱。
New in 2025–26: state whether buyers may use your files as AI training or reference data.2025–26 新增：写明买家能否把你的文件拿去做 AI 训练或参考素材。

D · Creative CommonsD · 知识共享（CC）OPEN · 开放

Six ready-made licences (version 4.0) built from four building blocks, plus CC0. No 5.0 exists yet. Once you publish under CC, the licence cannot be revoked for copies already out there.

六种现成许可（4.0 版），由四个积木组合而成，外加 CC0。目前没有 5.0 版。用 CC 发布后，已经流出去的副本无法撤回授权。

BY 署名SA 相同方式共享NC 非商业ND 禁止演绎

CC BYCC BY-SACC BY-NCCC BY-NDCC BY-NC-SACC BY-NC-NDCC0

CC handles copyright permissions only. It cannot say "no AI training." Use NC or ND to control commercial use and remixes, not AI.CC 只管版权许可，表达不了“禁止 AI 训练”。NC、ND 用来管商用和改编，管不了 AI。
CC Signals (announced 2025-06) is still a pilot as of 2026. Watch it; don't rely on it.CC Signals（2025-06 发布）到 2026 年仍在试点，可关注，暂时用不上。

E · Software licencesE · 软件许可证OPEN → SOURCE-AVAILABLE

Permissive (MIT, Apache-2.0): anyone can use it, even in closed products. Maximum adoption.宽松型（MIT、Apache-2.0）：谁都能用，闭源产品也行。传播最大化。
Copyleft (GPL, AGPL): derivatives must stay open. AGPL also covers software run as a service, and it is back in favour: Elastic added it in 2024, Redis 8 moved to it in May 2025.传染型（GPL、AGPL）：衍生作品必须开源。AGPL 连“以服务形式运行”也覆盖，正在回潮：Elastic 2024 年加入、Redis 8 于 2025 年 5 月改用。
Fair source / source-available (FSL, BSL, Elastic License): code is visible and self-hosting is allowed, but competitors may not clone your business. FSL turns into Apache/MIT after two years. Not "open source" in the OSI sense.公平源码 / 源码可见（FSL、BSL、Elastic License）：代码公开、可自部署，但不许竞争对手照抄你的生意。FSL 两年后自动转为 Apache/MIT。按 OSI 定义不算“开源”。
Open weights ≠ open source. Model licences like Llama's carry user caps, naming and attribution rules. Read them before building a product on a model.开放权重 ≠ 开源。Llama 这类模型许可有用户数上限、命名和署名要求。基于模型做产品前先读许可。

F · What you grant platformsF · 你给平台的授权HIDDEN · 最容易忽略

Posting is licensing. Every upload grants the platform a worldwide, royalty-free licence, and in 2025–26 several platforms wrote AI training into it.

发帖就是授权。每次上传都给了平台一份全球、免费的许可，2025–26 年有好几家把“AI 训练”写了进去。

Platform	AI training of your posts能否用你的内容训练 AI
YouTube	Third-party training is off by default (Studio setting). In 2026 litigation Google argued its terms already allow training its own models; you cannot opt out of that.第三方训练默认关闭（Studio 里可设置）。Google 在 2026 年的诉讼中主张其条款已允许训练自家模型，这部分无法退出。
TikTok (US)	Terms updated 2026-07-15 explicitly include training its machine-learning models.2026-07-15 更新的条款明确包含训练其机器学习模型。
X	Terms effective 2026-01-15: licence "for any purpose", including AI; prompts and outputs count as content. No opt-out.2026-01-15 生效的条款：授权“用于任何目的”，含 AI；提示词和输出也算内容。不可退出。
Meta	Training on public EU posts since 2025-05-27; objection had to be filed beforehand.2025-05-27 起用欧盟公开帖训练，需事先提出反对。
Substack / Medium	Substack has a "block AI training" toggle (a signal, not a lock). Medium joined the RSL Collective.Substack 有“阻止 AI 训练”开关（只是信号，不是锁）。Medium 加入了 RSL 集体。

Takeaway: keep master copies on your own domain; post cut-downs to social platforms.

结论：完整版放在自己的域名上，社交平台只发剪辑版。

G · Machine-readable AI licencesG · 写给 AI 爬虫看的授权NEW · 新形态

robots.txt + Content Signals (Cloudflare, 2025-09): declare search=yes, ai-train=no. Already on 3.8M+ domains.robots.txt + 内容信号（Cloudflare，2025-09）：声明 search=yes, ai-train=no，已覆盖 380 万+ 域名。
RSL 1.0 (Really Simple Licensing, spec final 2025-12-10): put licence and payment terms in a file AI crawlers read. The RSL Collective is free to join; real payouts to small creators are not yet documented.RSL 1.0（2025-12-10 定稿）：把授权和收费条件写进 AI 爬虫会读的文件。RSL 集体免费加入，小创作者实际分成还没有公开数据。
IETF aipref: a standard vocabulary for AI preferences, still a draft. llms.txt helps AI find you; it is not a licence.IETF aipref：AI 偏好的标准词表，仍是草案。llms.txt 是让 AI 更好找到你，不是授权。

H · On-chain / programmable IPH · 链上 / 可编程 IPHYPE · 慎用

Story Protocol launched its Programmable IP License on mainnet in February 2025. In June 2026 it pivoted to AI training data and rebranded, admitting IP owners preferred centralised control; the token is down about 98% from its 2025 peak. NFT "commercial rights" saw no real revival. Study it as a case, don't build on it.

Story Protocol 2025 年 2 月主网上线“可编程 IP 许可”，2026 年 6 月转型做 AI 训练数据并改名，承认版权方更想要中心化控制；代币较 2025 年高点跌约 98%。NFT“商业使用权”也没有复苏。当案例学，别押注。

Licence picker授权选择器

What are you publishing?你要发布的是什么？

Lesson 04

Your name is a trademark job名字要靠商标保护

Copyright protects your logo artwork. Only a trademark protects the brand name, account name or character name as a sign of you. A platform account name is not property; a registered mark is what wins a name dispute on the platform.

版权保护 Logo 这幅图；只有商标能保护品牌名、账号名、IP 角色名作为“你”的标识。平台账号名不是财产，注册商标才能在平台的名称纠纷里赢。

	China 中国	Canada 加拿大	US 美国
Rule原则	First-to-file. Squatting is common.先申请先得，抢注常见。	Registration-based; Madrid Protocol since 2019.注册制；2019 年加入马德里体系。	Use-based; registration adds national rights.使用产生权利，注册获全国性保护。
Official fee官费	RMB 270 per class online (10 items)网上每类 270 元（含 10 个商品/服务项）	CAD 491.06 + 149.04 per extra class (2026)首类 491.06 加元，每增一类 149.04（2026 年）	USD 350 per class (since 2025-01-18), plus surcharges for free-text descriptions每类 350 美元（2025-01-18 起），自定义描述另加费
Living abroad人在海外	Must file through a licensed agent.须委托代理机构。	—	Must use a US-licensed attorney.须聘美国执业律师。

Classes creators usually need: 9 (apps, downloadable media), 16 (books), 25 (merch apparel), 35 (advertising, online store, influencer services), 38 (streaming), 41 (education, training, entertainment), 42 (software, SaaS).

创作者常用类别：第 9 类（App、可下载内容）、16 类（书籍印刷品）、25 类（服装周边）、35 类（广告、网店、带货服务）、38 类（直播传输）、41 类（教育培训、娱乐）、42 类（软件、SaaS）。

New law / 新法

China's Trademark Law was fully revised on 2026-06-26, in force 2027-01-01. Hoarding applications "not for use" will be refused, bad-faith filers can be fined up to RMB 100,000, and actual use matters more (marks unused for 3 years can be cancelled). File early for real business, and keep evidence of use.

中国《商标法》2026-06-26 完成大修，2027-01-01 施行：不以使用为目的的囤积申请将被驳回，恶意注册最高可罚 10 万元，更强调实际使用（连续 3 年不用可被撤销）。为真实业务尽早申请，并保留使用证据。

Character IP: protect it twice: register the character art as a copyright work, and the name plus image as trademarks.

IP 形象：双重保护——形象图做作品登记，名字和形象再申请商标。

Lesson 05

Six contracts every creator needs创作者必备的六份合同

Freelancer / commission. China: state copyright goes to the client. US: work-for-hire plus a fallback assignment. Canada: assignment plus moral-rights waiver. Also: source files, originality warranty, AI and stock disclosure, font list.外包 / 委托合同。中国写明著作权归委托人；美国写雇佣作品 + 兜底转让；加拿大写转让 + 放弃精神权利。另附：源文件交付、原创保证、AI 与素材来源披露、字体清单。
Co-creator agreement. Ownership split, who may license, revenue split, credit, exit. Without it, joint-work rules apply and every deal needs a negotiation.合作创作协议。权属比例、谁能对外授权、收入分配、署名、退出机制。没有协议就按合作作品规则处理，每笔生意都要协商。
Guest release. Consent to record, edit and publish worldwide in all media; use of name and likeness in promotion; no approval of the final cut.嘉宾授权书。同意录制、剪辑、全球全媒介发布；可在宣传中使用姓名和肖像；不享有成片审核权。
Model / likeness release. Needed for thumbnails and ads even when you own the photo.肖像授权书。封面、广告用到别人的脸，即使照片是你拍的也要签。
Music licence. Platform libraries (YouTube Audio Library, 抖音 music) are usually cleared only on that platform. Re-uploading elsewhere can trigger claims.音乐授权。平台曲库（YouTube 音频库、抖音音乐）通常只在本平台有效，搬到别的平台可能被索赔。
Font and image licences. In China, 方正 and 汉仪 enforce aggressively; one 2024 case awarded RMB 35,000 for a font on product images. Use free-for-commercial fonts (思源黑体/宋体, 阿里巴巴普惠体, HarmonyOS Sans, 霞鹜文楷) and keep a licence log.字体与图片授权。在中国，方正、汉仪维权很积极，2024 年有案件因商品图用字被判赔 3.5 万元。改用可免费商用字体（思源黑体/宋体、阿里巴巴普惠体、HarmonyOS Sans、霞鹜文楷），并建授权台账。

Clause templates条款模板

Starting points to adapt with a lawyer for big deals. Copy and paste into your agreements.

起点模板，大额合作请律师调整。可直接复制进合同。

Commission: copyright assignment委托：著作权归属

Ownership. All copyright and other intellectual property rights in the Deliverables, including drafts, source files and any characters or designs created under this Agreement, are assigned to the Client upon creation, worldwide and for the full term of protection. To the extent any Deliverable qualifies as a work made for hire, it is a work made for hire for the Client. The Contractor waives all moral rights in the Deliverables to the extent permitted by law.
Disclosure. The Contractor warrants the Deliverables are original, and will list any AI tools, stock assets and fonts used, with their licences.

权利归属：本合同项下交付成果（含草稿、源文件及创作的任何角色、设计）的全部著作权及其他知识产权，自创作完成之日起归委托方所有，权利范围为全球、全部保护期。受托方在法律允许的范围内放弃对交付成果主张署名权以外的精神权利，并同意委托方按需署名或不署名。
来源披露：受托方保证交付成果为原创，并书面列明所使用的 AI 工具、素材图库及字体及其授权情况。

Brand deal: usage rights品牌合作：使用权

Usage. Creator grants Brand a non-exclusive licence to repost the Content on Brand's owned organic channels for 12 months from first posting. Paid media use, whitelisting or use of Creator's account for ads requires a separate fee. Brand may not alter Creator's face, voice or words, or create any synthetic or AI-generated version of Creator, without separate written consent. Copyright remains with Creator.

使用范围：创作者授予品牌方非独家许可，可在品牌方自有渠道自然转发本内容，期限自首发起 12 个月。付费投放、白名单或使用创作者账号投广告，须另行付费。未经创作者另行书面同意，品牌方不得修改创作者的面容、声音或言论，也不得制作创作者的合成或 AI 生成版本。著作权仍归创作者所有。

Digital product: licence notice数字产品：授权说明

Personal licence. You may use this product for your own projects. You may not resell, share or redistribute the files, in whole or in part, or use them to train or fine-tune AI models or as reference data for AI generation. Commercial and extended licences are available separately. © [Year] [Your name]. All rights reserved.

个人授权：本产品仅限你用于自己的项目。不得转售、分享或再分发全部或部分文件，不得用于训练或微调 AI 模型，或作为 AI 生成的参考素材。商业授权与扩展授权另行购买。© [年份] [你的名字] 保留所有权利。

Lesson 06

AI and copyright, as of nowAI 与版权，现状如何

1. Can you own what AI makes?1. AI 做的东西归你吗？

The US says no for pure AI output, and that is settled. China decides case by case, and the winner is whoever can prove real creative control.

美国：纯 AI 产出不受保护，已成定论。中国：个案判断，谁能证明自己有实质创作控制，谁赢。

2023-11 · Beijing Internet Court · 北京互联网法院PROTECTED 受保护
Li v. Liu: a Stable Diffusion image counted as a work because prompts, parameters and selection reflected the user's choices.李某诉刘某：Stable Diffusion 生成图被认定为作品，因提示词、参数和挑选体现了用户的个性化选择。
2025-01-29 · US Copyright Office · 美国版权局
Part 2 report: prompts alone are not enough; human edits, selection and arrangement can be protected.第二部分报告：仅靠提示词不够；人的修改、挑选与编排可以受保护。
2025-03 · Changshu court · 常熟法院PROTECTED 受保护
《伴心》: dozens of prompt revisions plus Photoshop work between rounds.《伴心》案：数十次修改提示词，并在多轮生成之间用 PS 加工。
2025-03 · Zhangjiagang court · 张家港法院NOT PROTECTED 不保护
Butterfly chair: simple prompts, and the plaintiff could not reproduce the process.蝴蝶椅案：提示词简单，原告无法复现创作过程。
2026-03-02 · US Supreme Court · 美国最高法院NO AI AUTHOR
Declined Thaler v. Perlmutter. Human authorship is required.拒绝受理 Thaler 案，“必须有人类作者”成定论。
2026-03 · Supreme People's Court · 最高人民法院
Announced it is drafting guidance on originality of AI-generated works and on training data.表示正在起草 AI 生成物独创性认定与数据训练的指导意见。
2026-09 · Changsha Kaifu court · 长沙开福法院NOT PROTECTED 不保护
A generic "five colours, Chinese style" prompt plus technical retouching was not enough. The court checked whether prompts specify concrete visual elements, how closely they match the output, and whether the user controlled the result.“五彩、中国风”这类泛泛提示词加技术性修图不够。法院看三点：提示词是否指定具体视觉元素、与输出的对应程度、用户是否掌控结果。

Do this / 照做

Keep a "creation log" for every important AI-assisted work: prompt history, rejected versions, the edits you made by hand, and project files. When registering in the US, disclose AI material and claim only your part.

每件重要的 AI 辅助作品都留“创作日志”：提示词历史、被淘汰的版本、你亲手做的修改、工程文件。在美国登记时如实披露 AI 部分，只主张你自己的贡献。

2. Your work as training data2. 你的作品被拿去训练

Courts are drawing the line at how data was obtained and whether outputs reproduce works, more than at training itself.

法院划线的重点是数据怎么来的、输出有没有复刻作品，而不是训练本身。

Bartz v. Anthropic: training was fair use, keeping pirated copies was not. The $1.5B settlement got final approval on 2026-07-20, about $3,000 per work. Self-published authors who hold all rights get the full share.Bartz 诉 Anthropic：训练属合理使用，保存盗版副本不是。15 亿美元和解于 2026-07-20 获最终批准，每部作品约 3,000 美元；自出版且握有全部权利的作者拿全额。
Kadrey v. Meta (2025): training found fair use; claims about torrent distribution continue into 2027.Kadrey 诉 Meta（2025）：训练被认定合理使用；关于种子分发的诉求延续到 2027 年。
Thomson Reuters v. Ross (3rd Cir., Sept 2026): first appeals ruling on AI training, not fair use, because Ross built a direct competitor.汤森路透诉 Ross（第三巡回法院，2026-09）：首个 AI 训练上诉判决，认定不属合理使用，因为 Ross 做的是直接竞品。
GEMA v. OpenAI (Munich, 2025-11): memorised song lyrics reproduced in outputs infringe. Getty v. Stability (UK, 2025-11): model weights are not copies; Getty mostly lost, appeal pending.GEMA 诉 OpenAI（慕尼黑，2025-11）：模型记住并输出歌词构成侵权。Getty 诉 Stability（英国，2025-11）：模型权重不是复制件，Getty 基本败诉，上诉中。
Music: UMG settled with Udio and Warner with Suno (late 2025), then Sony and UMG sued Suno again over v6 (2026-09-19). "Licensed AI music" is still contested; check terms before monetising.音乐：环球与 Udio、华纳与 Suno 先后和解（2025 年底），但索尼和环球又就 v6 起诉 Suno（2026-09-19）。“已授权 AI 音乐”仍有争议，变现前先查条款。

3. Labelling is now law3. AI 标识已成法定义务

China, from 2025-09-01: AI-generated content needs a visible label and a metadata label. Platforms auto-detect, and removing labels is banned. Unlabelled AI content risks reduced reach or removal.中国，2025-09-01 起：《人工智能生成合成内容标识办法》要求显式 + 隐式双重标识。平台会自动识别，禁止删除标识。不标可能被限流或下架。
EU, from 2026-08-02: deepfakes and AI text on matters of public interest must be disclosed (AI Act Art. 50).欧盟，2026-08-02 起：深度合成内容和涉及公共利益的 AI 文本必须披露（AI 法案第 50 条）。
New York, from 2026-06-09: ads using AI "synthetic performers" must say so.纽约州，2026-06-09 起：使用 AI“合成演员”的广告必须标注。
YouTube, from 2026-05-27: auto-labels undisclosed photorealistic AI. Disclose yourself first.YouTube，2026-05-27 起：自动给未申报的写实 AI 内容打标签。自己先申报。

Lesson 07

Nine trends to build on九个值得押注的新趋势

What changed between 2025 and autumn 2026, and what a solo creator should do about each.

2025 年到 2026 年秋天变了什么，以及个人创作者分别该怎么做。

Proof of human creation becomes the threshold“人类创作证明”成为版权门槛

US settled on human authorship; Chinese courts split on how much control the user can prove; China's Supreme People's Court is drafting guidance.美国确立人类作者要件；中国法院按“能证明多少控制”分化判决；最高法正在起草指导意见。

DOKeep creation logs and project files. "Human-made, with process" becomes a selling point.留创作日志和工程文件。“人类创作、过程可查”本身会变成卖点。

From "block the bots" to "pay per crawl"从“屏蔽爬虫”走向“按次收费”

Cloudflare blocks AI crawlers by default (2025-07), launched Pay Per Crawl, bought the data marketplace Human Native (2026-01), and added Pay Per Use, paying when content is used in an answer (2026-07). RSL 1.0 gives crawlers a licence file to read.Cloudflare 默认屏蔽 AI 爬虫（2025-07），推出按次付费爬取，收购数据交易平台 Human Native（2026-01），又推出“按使用付费”——内容被用进 AI 回答时付钱（2026-07）。RSL 1.0 让爬虫有授权文件可读。

DOPut your site behind Cloudflare, set Content Signals, add an RSL file. Decide deliberately whether you want AI search visibility.网站接入 Cloudflare，设置内容信号，加一个 RSL 文件。想不想在 AI 搜索里被看到，要主动决定。

Training data has a price tag训练数据有了价格

About $3,000 per book in the Anthropic settlement; the Ross ruling shows copying to build a competitor is not fair use; publisher and label licensing deals keep coming.Anthropic 和解约每本书 3,000 美元；Ross 案说明为做竞品而复制不算合理使用；出版社与唱片公司的授权交易持续增加。

DORegister your key works (it decides whether you are in the class next time). Treat your archive as a licensable dataset.关键作品去登记（下次集体诉讼你在不在名单里取决于此）。把你的作品库当成可授权的数据集来经营。

Mandatory AI labels everywhereAI 标识全面强制化

China (2025-09), YouTube auto-labels (2026-05), New York ads (2026-06), EU (2026-08). C2PA Content Credentials ship by default on cameras like the Pixel 10, though most platforms still strip them.中国（2025-09）、YouTube 自动标注（2026-05）、纽约广告（2026-06）、欧盟（2026-08）。C2PA 内容凭证已在 Pixel 10 等相机默认开启，但多数平台仍会抹掉。

DOSelf-declare AI use on every platform. Label what is real too: "shot on camera" content gains trust value.在每个平台主动申报 AI 使用。真实拍摄的也标出来：“实拍”会越来越有信任价值。

Your face and voice become IP脸和声音成为新的 IP

YouTube likeness detection opened to all creators 18+ (2026-05-18). The US NO FAKES Act cleared Senate Judiciary (2026-06) but is not law. Denmark's face-and-voice copyright bill was not confirmed passed. Tennessee and California already protect voice and digital replicas.YouTube 肖像检测向所有 18 岁以上创作者开放（2026-05-18）。美国 NO FAKES 法案过了参议院司法委员会（2026-06），尚未成法。丹麦“脸和声音版权”法案未确认通过。田纳西、加州已保护声音与数字分身。

DOEnrol in likeness detection. Add a "no digital twin without consent" clause to every brand deal. Consider licensing your own voice clone on your terms.开通肖像检测。每份品牌合同加“未经同意不得做数字分身”条款。可以考虑按自己的条件授权自己的声音克隆。

Platforms quietly take training rights平台悄悄拿走训练权

TikTok (2026-07) and X (2026-01) wrote AI training into their terms; Meta trains on public EU posts.TikTok（2026-07）、X（2026-01）把 AI 训练写进条款；Meta 用欧盟公开帖训练。

DOOwn the master: your domain, your newsletter, your course platform. Social platforms get excerpts.母版留在自己手里：自己的域名、邮件列表、课程平台。社交平台只发节选。

Open source swings back, with guardrails开源回摆，但加了护栏

Redis returned to open source via AGPL (2025-05); "fair source" licences like FSL let indie SaaS publish code without being cloned.Redis 通过 AGPL 回归开源（2025-05）；FSL 等“公平源码”许可让独立 SaaS 能公开代码又不怕被抄。

DOLibraries: MIT. A SaaS you sell: FSL or AGPL. Write it in the README from day one.工具库用 MIT；要卖的 SaaS 用 FSL 或 AGPL。第一天就写进 README。

The hype is draining out概念泡沫在退潮

OpenAI shut down Sora (announced 2026-03-24) and, per reports, the Disney character deal collapsed; Story Protocol pivoted; CC Signals is still a pilot.OpenAI 关停 Sora（2026-03-24 宣布），据报道迪士尼角色授权交易随之告吹；Story Protocol 转型；CC Signals 仍在试点。

DODon't build your business on a single AI tool or token. Base it on rights you hold and contracts you signed.别把生意押在某个 AI 工具或代币上。地基是你持有的权利和签下的合同。

Fees and filing rules are tightening费用与申请规则在收紧

US copyright fees rise ~43% around mid-November 2026; USPTO restructured trademark fees in 2025; China's new Trademark Law (2027-01-01) punishes hoarding and bad faith.美国版权登记费约 2026 年 11 月中旬上调约 43%；美国商标局 2025 年改了收费；中国新商标法（2027-01-01）惩治囤积和恶意注册。

DORegister key US works before the fee rise. File China trademarks for the classes you actually use, before you get famous.赶在涨价前登记美国关键作品。在走红之前，按真实业务类别申请中国商标。

Lesson 08

When someone copies you被抄袭了怎么办

Collect evidence. Screenshots with URL and time, your original files, registration certificate or blockchain/timestamp record. Chinese courts presume blockchain-stored data untampered (SPC online litigation rules, 2021), but that proves "unchanged since stored", not authorship.固定证据。带网址和时间的截图、原始文件、登记证书或区块链 / 可信时间戳记录。中国法院推定上链数据未被篡改（最高法在线诉讼规则，2021），但它证明的是“存证后未改”，不是“你是作者”。
Platform complaint first. YouTube: webform takedown and the Copyright Match Tool (for YPP channels). 抖音, 小红书, B站, 公众号: turn on originality declarations, then file through the IP complaint portal.先走平台投诉。YouTube：网页表单下架申请 + 版权匹配工具（YPP 频道可用）。抖音、小红书、B站、公众号：先开原创声明，再走知识产权投诉通道。
Then a lawyer's letter, then court. China's Internet courts (Hangzhou, Beijing, Guangzhou) take cases online and cheaply. Be realistic: 洗稿 cases often end at RMB 800–7,000.再发律师函，最后起诉。杭州、北京、广州互联网法院可网上立案，成本低。预期要现实：洗稿案常见判赔 800–7,000 元。
Canada is different. Notice-and-notice: the ISP forwards your notice but removes nothing, and the notice may not demand payment. Use platforms' own tools to get content removed.加拿大不一样。“通知—转通知”制度：网络服务商只转发通知、不删内容，通知里不得要求赔钱。要删内容得用平台自己的工具。

Received a demand letter? / 收到索赔函？

Don't pay or admit anything first. Ask for proof of the chain of title. In November 2025 a court found that 视觉中国 had itself infringed photographer 戴建峰's photo after demanding RMB 80,000 from him; it was ordered to pay RMB 15,000 and apologise.

先别付钱、别认错，要求对方出示完整的权利链证明。2025 年 11 月，视觉中国向摄影师戴建峰索赔 8 万元，法院反而认定视觉中国侵犯了戴建峰本人的作品，判其赔 1.5 万元并道歉。

Lesson 09

Your 30-day checklist30 天行动清单

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Sources / 资料来源（32）

Next step · 下一步

Learn it properly系统地学

This page is the short version. JIC students get the full course "Copyright for Personal Brands" (13 lessons, 5 assignments), a 78-page bilingual textbook with seven contract templates, and a 38-slide deck on Creative Commons and software licences, all in the student area.

这一页是精简版。极客学校学员可以在学员专区学习完整的「个人品牌版权课」（13 课 + 5 道作业），下载 78 页中英双语教材（含 7 份合同模板）和 38 页 CC 与软件许可证课件。

Course page课程介绍

School courses →

极客学校课程 →

See every JIC course, including this one.

查看全部课程，包括这门版权课。

Student area学员专区

Start learning →

进入学习 →

Lessons, homework, textbook and slides.

课文、作业、教材和课件下载。